The $59.95 tune-up already anchors the campaign.
We rebook the next one.
Past customers who had a tune-up three years ago are the warmest list you have. We time the next reminder against your service map, write it in the voice of a tech on the truck, and book the next visit — measured by closed revenue, not open rate.
Trade-area exclusivity — no two HVAC partners in the same ZIP.
Dispatch · HVAC · Day 18
Customer
Alvarez · 1427 Standish Ave
Last service 09/14/22 · Bryant 14-SEER · 3 yr in
SMS · drafted by tech
Hi Mrs. Alvarez — Marcus, Bayside Heating. We did your fall check on the Bryant in ‘22. Heads-up: a 3-yr service window opens in about 6 weeks. I can hold a $59.95 tune-up slot for the 14th or 17th — reply YES or NO, no pressure.
HVAC drafts
One email. Three ways to talk about the same truck roll.
A technician does not talk to a three-year-old system like it is a twelve-year-old one. We keep the voice familiar, then change the reason to book based on what the equipment age actually means.
Subject
Checking in on the Bryant before the heat does
Hi Mrs. Alvarez — Marcus from Bayside Heating here.
I was on your street this week and remembered the Bryant we checked in ‘22. I pulled up the notes so I could give you the right heads-up, not a generic blast. Your system is right in its three-year service window, so I can hold a $59.95 tune-up slot for the 14th or 17th.
Want me to hold a morning slot? Reply here and I’ll take care of the rest.
— Marcus
Preventative tune-up reminder
You are right in the normal service window, so I kept this simple: we can hold a $59.95 tune-up slot for the 14th or 17th. It is a good time to catch the small stuff before the first hot week.
Reliability and repair readiness
Your system is getting into the years where a tune-up can save an ugly surprise. I would rather check the capacitor, airflow, and refrigerant now than meet you on the hottest day of the year with a no-cool call.
Repair-versus-replacement conversation
At ten-plus years, I will give you the honest picture: what is worth repairing, what is nearing the end, and whether replacing it actually pencils out. We can start with the same $59.95 tune-up and a straight answer.
Three next steps
Pick the one that fits the size of your operation.
Torquewell runs three retainers for HVAC operators — same playbook across all of them, different scale. Below is how to read the page and act on it.
01
See pricing
Three retainers — Solo Ledger, Active Trade, Multi-Trade. One trade, one ZIP on the low end; full service map + closed-revenue report on the middle.
Open /pricing02
Check your ZIP
Trade-area exclusivity is enforced the moment you sign up. If your (ZIP, HVAC) pair is open, claim it — if it's claimed, we'll point you at the adjacent trade or ZIP.
Open /coverage03
Send the list
A CSV from ServiceTitan / Jobber / Housecall Pro — last service date, equipment, address. We segment and draft before any spend is locked in.
Upload a CSV