Offer library
Simple price anchors for a dormant customer list. Scan familiar reactivation offers by trade, then adapt the language to your capacity and contractor-approved offer. These are starting points for a conversation, not quotes or universal market prices.
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Four practical starting points
Give the next message a clear reason to reply. Service context A familiar tune-up around the three-year service window, with the warming 18–36 month segment and equipment age available for framing.
Plain-language positioning Use a specific slot and a low-pressure reply. The message should stay focused on reopening the conversation, not implying a booking or repair result.
Contractor-set amount
Plumbing Fixed drain-clean offer — amount set by contractor
Service context Slow drains, repeat backups, or a past kitchen-line service give the message a familiar reason to reach out.
Plain-language positioning Start with the problem the customer may recognize and an easy reply, then leave room for the next job. Set the amount to match your approved offer.
Service context A panel or circuit check when a panel is full or a circuit trips, handled by a licensed electrical crew.
Plain-language positioning Offer a short, plain check-in without suggesting that a repair is needed or that the visit produces a particular result.
Service context A roof check for a leak or lifted shingle, including a simple post-storm reason to reconnect.
Plain-language positioning Make the inspection conversation easy to answer. Keep the note focused on starting a conversation about the roof.
Keep the anchor honest
Match the wording to the offer you can stand behind. The $59.95 amount is the supported HVAC tune-up anchor. Plumbing uses a fixed drain-clean offer whose amount is set by the contractor. Electrical and roofing use “No charge for the visit” as a visit anchor, not as a quoted service price.
Ready for the next step?
Send the list and start with the customers you already know. Torquewell can help you turn an approved offer into a reactivation campaign.
Send your dormant list